Novacolor is famous worldwide for its range of paints and plasters intended for new projects, or renovating historical exterior and interior walls in step with current market trends and needs.

Novacolor's high-performance products are low in volatile organic compounds, are odorless, and certified with Eurofins Indoor Air Comfort® Gold certification. Each product is a collaborative creation involving end customers, architects, designers, and decorators, resulting in bespoke offerings that showcase the finest aspects of Italian craftsmanship and elegance.

Paint decorative effects are a captivating and transformative way to elevate the aesthetics of your living spaces. These techniques go beyond traditional painting, allowing you to infuse personality, style, and uniqueness into your walls and surfaces. With a myriad of options at your disposal, you can create striking textures, captivating patterns, and captivating visual narratives that breathe life into your home or commercial environment. Whether you're seeking a timeless, classical look or a contemporary, avant-garde design, paint decorative effects offer a versatile and artistic palette to unleash your creativity and make your space truly one-of-a-kind. Discover the possibilities and redefine the way you experience your surroundings with paint decorative effects.

• Metallics: Opulent reflections, precious textures, new generation of matt-like colors, and advanced design: metallic finishes are the brand's flagship.

• R-stone R-stone is a decorative finish with stone and ancient patina effect, available as Rosso, Verde, Blu, Perla, Metal Silver and Metal Gold. It is formulated with selected metallic pigments, unsaponifiable resins and rheological modifiers to guarantee an excellent workability. R-stone veils the original color of the substrate, creating a pleasant chromatic effect.
• Minerals: The perfect synergy between technology and tradition reaches its pinnacle in Novacolor's range of mineral finishes. Novacolor harmoniously blends historical raw materials like lime and clay with cutting-edge technologies to reinterpret traditional elements. Italy's rich cultural legacy, manifests itself in Novacolor top-tier mineral finishes that are ideal for enhancing both modern and classical interiors.

• Marmorino KS offers a lime-based plaster coat designed for interior applications, providing a sleek satin finish. Crafted from meticulously seasoned hydrated lime putty, fine marble powders, and rheological modifiers, it ensures optimal workability. This versatile product enables the creation of "cloudy" aesthetic effects with gentle and vibrant hues or entirely uniform surfaces reminiscent of the traditional and historical semi-glossy "Stucco Veneziano". Moreover, Marmorino KS serves as an excellent mineral undercoat for Florenzia or Mirror Stucco, enhancing their performance and aesthetic appeal. Ideal for embellishing valuable interior surfaces, Marmorino KS thrives when applied onto natural lime plasters. Its unique chemical reaction with these substrates forms a distinctive "body", prolonging the longevity of the lime coating.

• Archi+ Argilla its our mineral plaster coat in powder for interiors, a new product formulated with natural clay and air lime, which confirms Novacolor’s green approach and sustainable innovation. Historical raw materials such as clay, combined with modern technologies, finds the maximum expression within Archi+ range, the collection of powder-form mineral plasters for prestigious interiors.

• CalceCruda Intonachino is a microporous decorative coating, rooted in mineral essence, that actively enhances living comfort with its strong natural appeal. Formulated with the specific properties of lime hydrate, purified clay, selected marbles, and natural sands, this unique blend achieves exceptional workability and moldability when finely balanced. The clay component fosters a network structure of particles, regulating processing times and enhancing the product's maneuverability. Additionally, the inclusion of cellulose fibers fortifies and reinforces the structure, facilitating the realization of thicker applications ranging from 1.5 to 2 millimeters. CalceCruda Intonachino facilitates the creation of high-quality finishes characterized by a crinkled effect and soft, warm hues, making it an elegant choice for both interior and exterior surfaces.

• Archi+ Pietra Intonaco is a mineral plaster coat in powder for interiors. It is made of natural hydraulic lime NHL 3,5 (EN 459-1), aerial lime, specific aggregates and rheological modifiers carefully selected to ensure an excellent workability. The particular formulation allows the attainment of top quality finishes. For the protection of the surfaces decorated with Archi+ Pietra Intonaco, two different solutions are available: Non film forming protection: recommended wherever a good resistance to water and various soluble hydro and oleo substancesis required. It can be done by applying two or more layers of Nova_Wall Care (hydro-oleo-repellent wax), that protects the surface without modifying the aesthetic aspect. It is the classic solution for this kind of finishes. Film forming protection: it is recommended in all cases where you want to achieve a valid surface protection against cold liquids, dry heat and humid heat. It is achievable by applying a layer of Mineral Sealer (bi-component primer) and two layers of one of the Clear Finish Countertop Protection finishes (bi-component finish).

• Oxidation: The core concept of the Novacolor Oxidation line of products revolves around time, as they aim to replicate the natural oxidation process inspired by the passage of time itself. These textures emulate the aging of copper and create rust effects that metamorphose objects and walls into distinctive pieces of art.

• IRONic is an innovative water-based system comprising a base coat (IRONic Fondo) and an oxidative finish (IRONic Liquido Antichizzante). When applied over IRONic Fondo, IRONic Liquido Antichizzante creates an authentic oxidative effect reminiscent of natural corrosion on iron surfaces exposed to atmospheric elements. Surfaces adorned with IRONic boast dynamic aesthetics that evolve over time, adding a unique dimension to any space. This revolutionary system bridges the gap between tradition and innovation, offering a decorative solution based on polymers that can be customized to achieve various oxidation effects according to the client's preferences.

• Puro is an eco-friendly, water-based matte mineral paint designed for interior use. Crafted with polysilicate of potassium, it is odorless, devoid of biocides, and completely free from volatile organic compounds (VOC) and formaldehyde, as rigorously tested in accordance with ISO 16000-23 standards. Notably, Puro Titanium actively reduces formaldehyde levels in its surroundings, aligning with Novacolor's steadfast commitment to environmental sustainability. Moreover, to further minimize its carbon footprint, Puro Titanium utilizes a specialized binder derived from sustainable biomass, replacing traditional fossil-based materials. This innovative approach is certified by REDcert2's mass balance methodology. Notably, the paint incorporates a unique blend of mineral charges, eliminating the need for Titanium dioxide while still ensuring exceptional coverage. Puro Titanium's advanced formulation renders it suitable for application on various surfaces, including mineral or synthetic paints, as well as direct plasterboard application. Its high breathability and alkaline properties contribute to preserving substrates by inhibiting mold growth, making it a superior choice for both aesthetic and functional interior painting needs.
• Microcement, cement and epoxy finishes: Novacolor offers floor and vertical surface solutions based on Microcement and epoxy finishes, which are custom-crafted to meet its customers your unique requirements and align seamlessly with the demands of designers and planners. Comprehensive systems tailored to different applications and aesthetic preferences (smooth, rough, cloudy effect, semi-rough).

• Stencil Patterns: The artistry of stencils merges seamlessly with Novacolor products in the exclusive collection curated by American designer Melanie Royals. Melanie Royals' designs empower decorating professionals to explore boundless creativity by combining her motifs with the exceptional quality of Novacolor products. Novacolor's collection of wall stencils continues to expand each year, offering decorators an array of new patterns. This enables them to craft an endless variety of designs, selecting and combining their preferred motifs with various Novacolor decorative finishes. Unleash your imagination with the Novacolor Stencil Collection.

The Novacolor siloxane plasters and coatings offer exceptional protection and high water repellency while preserving the water vapor permeability of the treated surface nearly intact. These plasters are formulated for new or renovated exterior surfaces, inhibiting the formation of mold and mildew, and they are guaranteed by years of experience combined with a constant commitment to quality. Siloxane plasters are available with two different effects: reproduction of travertine stone effect and concrete effect.

• Concrete: Novacolor aspires to provide solutions that enable a more mindful experience of urban life, thereby contributing to the evolution of collective architecture and urban planning. The concrete effects line and products provide a comprehensive array of plaster, coatings, and paints that replicate the appearance of concrete. These products are available in various forms, including fine and coarse-grain powder and an acrylic-siloxane paste version.

• Archi+ Concrete represents a premium mineral plaster coat powder tailored for interior applications. Crafted from meticulously seasoned hydrated lime putties, white cement, specific aggregates, and carefully chosen rheological modifiers, it guarantees exceptional workability. Characterized by its distinctive grain curve, Archi+ Concrete offers the flexibility to layer it with one or more coats of Fase Silossanica, an acrylsiloxane color wash in a matte finish. This combination results in cutting-edge concrete effects, perfectly aligned with the latest trends in interior design. Archi+ Concrete enables the creation of post-industrial concrete-look textures adorned with elegant, soft color wash shades. Its substantial thickness provides superior protection to the substrate upon which it is applied, ensuring long-lasting performance and aesthetic appeal.

• MATmotion is a line of water-based enamels and professional water-based paints that are super-washable and non-drip. Available in ready-to-use and matt and eggshell versions, they are intended for decorating ceilings and interior walls, as well as on large surfaces. This is a "green" line free of formaldehyde and added plasticizers. It is very "low VOC", thus creating a particularly uniform wall finish. It is thus ideal for contexts where you want excellent aesthetic results associated with the speed of execution, together with a low emission of volatile compounds during application. Available in the Royale, Supreme, and Extra versions, these paints give ultra-matt and eggshell finishes. And then there is the new MATmotion SilverCare variant, the sanitizing water-paint formulated with silver ion technology that inhibits the proliferation of 99.9% of bacteria and the formation of mold and mildew.

• MATmotion also comes in the Deco version, with the new MATmotion Silk, and Marocaine decorative finishes, for creating refined interiors where color and material feature prominently through a selection of unique hand-finishes of great aesthetic impact.

• MATmotion Silk offers a sophisticated finish for enhancing vertical interior surfaces, crafted from premium effect fillers. When paired with MATmotion Extra Matt, whether in white or custom-colored to complement MATmotion Silk Silver, achieving your desired finish is effortless, often in just a single coat. Surfaces adorned with MATmotion Silk exude a delightful interplay of light and color, a result of the meticulous harmony and contrast facilitated by pearlescent pigments. More than a decorative choice, MATmotion Silk embodies Novacolor's steadfast commitment to environmental sustainability. By integrating a special binder derived from sustainable biomass, this formulation effectively replaces traditional fossil-based materials, reducing its carbon footprint significantly. Such innovation is made possible through the implementation of a certified REDcert2 mass balance methodology, marking a milestone in sustainable production practices.

• MATmotion Marocaine introduces a captivating decorative finish tailored for vertical interior surfaces, boasting a blend of texturizing charges and lustrous silver metallic pigments. When coordinated with MATmotion Extra Matt, custom-colored to harmonize with MATmotion Marocaine, achieving your desired aesthetic is effortlessly attainable, often in just a single application. The surfaces adorned with MATmotion Marocaine captivate with a mesmerizing interplay of light and shadow, showcasing the intricate contrast between the metallic pigments' luminosity and the subtle glaze of the textured surface. Beyond its aesthetic appeal, MATmotion Marocaine embodies Novacolor's unwavering dedication to environmental sustainability. By incorporating a specialized binder derived from sustainable biomass, this formulation effectively replaces conventional fossil-derived materials, significantly reducing its carbon footprint. This innovative approach is made feasible through the implementation of a certified REDcert2 mass balance methodology, exemplifying Novacolor's commitment to environmentally conscious production practices.

Novacolor supplies fillers, fixatives, consolidating and protective products to ensure the durability of the chosen finish, protection over time, and optimal visual appearance.