Novacolor Decorative Effects
Daydream with Novacolor. Close your eyes to see anew. Transforming ideas into reality is about recognizing our desires as attainable. By mindfully observing ourselves, we can dream without limits, fully aware of our strengths and courage. It’s a journey of reconnection, allowing us to vividly visualize goals we once deemed impossible. Delving deep within ourselves, we unfold to the world, unveiling colors long concealed.
Daydreaming by Novacolor unlocks a concept of self-discovery and ambition. Our dreams stand poised to manifest, here and now.
For Novacolor, this dual awakening of awareness and determination translates into an unwavering commitment to wall design. Daring to reach for lofty aspirations, Novacolor embarks on projects as extraordinary as they are feasible, as original as they are tangible. Textured walls, long the realm of imagination and desire, now find a comfortable and reliable expression in everyday life.
Daydreaming embodies an interior design ethos that strives for the pinnacle of beauty and authenticity, unbound by limits. Realize your desires with Novacolor by dreaming with open eyes.
Symbolizing a journey of rebirth is Daydreaming - MM274, the purple hue for 2023 in the MATmotion Color Trends line bursts forth in rich, deep tones, channeling the energy of perception, wisdom, and intuition. MATmotion’s Color Trends 2023 underscore the brand’s dedication to affordable, democratic sustainability. With a Biomass Balance approach certified by REDcert², and Eurofins Indoor Air Comfort Gold certification, MATmotion products ensure low VOC emissions, promoting indoor air quality and contributing to residential wellbeing.
Continuing the theme of connectedness with nature, “We Belong to Nature”, Novacolor champions sustainability with strength, courage, and positivity. Through six captivating photographs and an inspirational campaign video, Daydreaming portrays decorative finishes that are tangible yet ethereal, blending the solidity of material with the lightness of desire.
Through its annual concept campaigns, Novacolor communicates its ongoing commitment to transformative production practices. Using raw materials derived from biomass and agricultural waste, Novacolor pioneers sustainable solutions that prioritize wellbeing and environmental awareness, all without compromising on aesthetics.
Driven by enthusiasm and expertise, Novacolor collaborates with global design and architecture firms to bring their visions to life. With an unwavering dedication to innovation, Novacolor is recognized worldwide as a leader in decorative finishes.
Established in 1982 in Forlì, Novacolor became part of the San Marco Group in 2009, solidifying its position as a top brand in high-quality decorative finishes. In January 2021, Novacolor merged with San Marco Group SpA, further enhancing its capabilities in research, development, and logistics.
Visionary, creative, and meticulous, Novacolor offers architects and designers a comprehensive range of interior and exterior decorative finishes, as well as mineral and synthetic coatings for modern and historic buildings. Novacolor specializes in continuous wall and floor systems for indoor and outdoor use, along with high-quality paints in matte, gloss, and satin finishes.
The imperative to preserve our planet’s resources has catalyzed a paradigm shift in industrial practices, where sustainability now takes center stage. Novacolor, at the vanguard of this movement, is committed to leveraging cutting-edge materials and staying ahead of trends by perpetually innovating and prioritizing environmental consciousness. Over recent years, Novacolor has conscientiously endeavored to eliminate or significantly minimize the use of harmful substances and toxic solvents, beginning from the inception of materials during the study and design phase. Novacolor’s global reach extends to the production and distribution of innovative, low VOC (volatile organic compounds) products, all while rigorously assessing their life cycle through Life Cycle Assessment (LCA) methodologies to ensure minimal environmental impact.
Novacolor embodies the colors of architecture, shaping spaces and inspiring creativity worldwide.
Statement of Responsibility: The information and application advice contained in this document are based on the present state of scientific and practical knowledge of Holderchem SAL. It is provided with no warranty, implied or otherwise, as to its completeness or accuracy. Since methods and conditions of application and use are beyond the control of Holderchem, HOLDERCHEM MAKES NO WARRANTIES, IMPLIED OR OTHERWISE, AS TO THE MERCHANTABILITY OR FITNESS FOR ORDINARY OR PARTICULAR PURPOSES OF ITS PRODUCTS AND EXCLUDES THE SAME. Holderchem warrants that its products shall be of sound materials and workmanship. As products are applied, handled and stored in manners and site conditions over which Holderchem has no control, Holderchem's liability in respect of any material which can be proven defective shall be limited to the replacement of such defective material or reimbursement of its cost at Holderchem's option. Holderchem shall not be liable for any consequential or incidental damage or loss arising out of the use of its products. Important Note: Holderchem shall have the right to modify product specification sheets at any time without previous notice. Buyers should always refer to the most recent data sheets, copies of which can be supplied upon request. The sale of products mentioned in this literature shall be subject to Holderchem's General Conditions of Sale Delivery and Payment.
Holderchem R&D seeks to develop solutions to meet construction challenges by bringing to market innovative products and systems, which offer benefits across the complete life cycle of buildings and other constructions. The aim is to supply customers with high-performance products to help them achieve better productivity, lower overall costs, and achieve extended service life and functionality. Research also aims at developing the Holderchem range of Batimix® products with a particular focus on polymer emulsions, polymer-inorganic interactions, and product applications.